Privacy Policy

1. Introduction

New Wave Apps LLC ("Company," "we," "our," or "us") is committed to protecting your privacy and maintaining the confidentiality of your personal information. This Privacy Policy ("Policy") explains how we collect, use, disclose, process, store, and safeguard your information when you:

• Use our mobile applications ("Apps")
• Visit our website ("Website")
• Engage with our services ("Services")
• Communicate with us through any channel

By accessing or using our Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy and our Terms of Service. If you do not agree with any part of this Policy, you must immediately discontinue use of our Services.

This Policy applies to all users worldwide and supersedes all previous privacy statements, policies, or notices that may have been provided to you in other contexts.

2. Information We Collect

2.1 Personal Information You Provide

We collect personal information that you voluntarily provide to us, including but not limited to:

• Account Information: Name, email address, username, password, profile information
• Communication Data: Messages, support requests, feedback, survey responses
• Contact Information: Email address, phone number, mailing address (if provided)
• Payment Information: Billing address, payment method details (processed by third-party payment processors)
• User Content: Photos, videos, text, and other content you upload, store, or share
• Preference Data: Settings, preferences, and customization choices
• Professional Information: Business details if you engage our development services

2.2 Automatically Collected Information

We automatically collect technical and usage information, including:

• Device Information: Device type, model, operating system version, hardware identifiers, mobile network information
• App Usage Data: Features used, time spent, session duration, frequency of use, performance metrics
• Technical Data: IP address, browser type, app version, crash reports, error logs
• Location Data: Precise or approximate location (only with your explicit consent)
• Analytics Data: User interactions, navigation patterns, feature usage statistics
• Advertising Data: Advertising identifiers (IDFA/GAID), ad interaction data

2.3 Information from Third Parties

We may receive information about you from:

• Social Media Platforms: When you connect your social media accounts
• Authentication Services: Third-party login providers (Google, Apple, Facebook)
• Analytics Providers: Third-party analytics and measurement services
• Business Partners: Companies we work with to provide services
• Public Sources: Publicly available information as permitted by law

2.4 Cookies and Tracking Technologies

We use various tracking technologies including:

• Cookies: Small data files stored on your device
• Web Beacons: Small graphic images that track user behavior
• SDKs: Software development kits that collect usage and performance data
• Local Storage: Data stored locally on your device
• Unique Identifiers: Device identifiers and session tokens

3. How We Use Your Information

We process your information for the following purposes based on our legitimate business interests, contractual obligations, legal requirements, or your consent:

3.1 Service Provision and Performance

• Providing, operating, and maintaining our Apps and Services
• Processing transactions and managing user accounts
• Authenticating users and preventing unauthorized access
• Delivering personalized content and features
• Enabling social features and user interactions

3.2 Communication and Support

• Responding to inquiries, support requests, and feedback
• Sending transactional communications (confirmations, updates, security alerts)
• Providing customer service and technical support
• Conducting user surveys and collecting feedback

3.3 Improvement and Development

• Analyzing usage patterns to improve our Services
• Conducting research and development of new features
• Testing, troubleshooting, and performance optimization
• Monitoring and analyzing trends and user behavior

3.4 Security and Fraud Prevention

• Detecting, preventing, and investigating fraud and abuse
• Monitoring for security threats and unauthorized activity
• Enforcing our Terms of Service and policies
• Protecting the rights and safety of users and third parties

3.5 Marketing and Advertising

• Sending promotional communications (with your consent where required)
• Personalizing advertisements and marketing content
• Measuring advertising effectiveness and engagement
• Conducting promotional campaigns and contests

3.6 Legal and Compliance

• Complying with applicable laws, regulations, and legal processes
• Responding to lawful requests from authorities
• Protecting against legal liability and enforcing legal rights
• Conducting internal audits and maintaining business records

4. Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. However, we may share your information in the following limited circumstances:

4.1 Service Providers and Business Partners

• Technology Partners: Cloud hosting, data storage, content delivery networks
• Analytics Providers: Companies that help us analyze usage and performance
• Payment Processors: Third-party payment and billing services
• Communication Services: Email, SMS, and push notification providers
• Customer Support: Third-party customer service and help desk solutions
• Marketing Partners: Advertising networks and marketing platforms (with consent)

4.2 Legal Requirements and Safety

• Legal Compliance: To comply with applicable laws, regulations, legal processes, or enforceable governmental requests
• Law Enforcement: To assist law enforcement agencies in investigations
• Safety Protection: To protect the rights, property, or safety of our company, users, or the public
• Terms Enforcement: To enforce our Terms of Service, policies, or other agreements
• Fraud Prevention: To detect, prevent, or address fraud, security, or technical issues

4.3 Business Transactions

• Mergers and Acquisitions: In connection with any sale, merger, acquisition, or transfer of all or part of our business
• Asset Sales: If we sell or transfer any of our assets or business units
• Bankruptcy: In the event of bankruptcy, insolvency, or similar proceedings
• Due Diligence: During negotiations for potential business transactions

4.4 Consent-Based Sharing

• Explicit Consent: When you provide explicit consent for specific sharing purposes
• Social Features: When you use social sharing features or connect social media accounts
• Public Information: Information you choose to make public through our Services
• Research Participation: If you opt-in to research studies or surveys

4.5 Aggregated and De-identified Data

We may share aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you for research, analytics, marketing, or other business purposes.

5. Data Security and Protection

We implement comprehensive security measures to protect your personal information:

5.1 Technical Safeguards

• Encryption: Data encryption in transit (TLS/SSL) and at rest (AES-256)
• Access Controls: Multi-factor authentication and role-based access controls
• Network Security: Firewalls, intrusion detection, and DDoS protection
• Regular Audits: Security assessments, penetration testing, and vulnerability scans
• Secure Infrastructure: Industry-standard cloud security practices

5.2 Organizational Measures

• Employee Training: Regular privacy and security awareness training
• Access Limitations: Need-to-know basis and principle of least privilege
• Incident Response: Established procedures for security breach response
• Vendor Management: Security requirements for third-party service providers

Disclaimer: While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security and you acknowledge that you provide information at your own risk.

6. Data Retention and Deletion

We retain your personal information only as long as necessary for the purposes outlined in this Policy:

6.1 Retention Periods

• Account Data: Retained while your account is active and for up to 3 years after closure
• Usage Data: Typically retained for 2 years for analytics purposes
• Support Communications: Retained for 5 years for quality assurance
• Financial Records: Retained for 7 years as required by applicable law
• Legal Hold: Data subject to legal proceedings retained until resolution

6.2 Deletion Process

• Automated deletion systems for expired data
• Secure deletion methods that make data unrecoverable
• Notification to third parties when deletion is required
• Exceptions for aggregated or de-identified data used for analytics

7. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

7.1 General Rights

• Access: Request access to your personal information we hold
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to limitations)
• Portability: Request a copy of your data in a machine-readable format
• Objection: Object to processing based on legitimate interests
• Restriction: Request limitation of processing under certain circumstances

7.2 GDPR Rights (EU/UK Users)

If you are located in the European Union or United Kingdom, you have additional rights under GDPR:

• Lawful Basis: Right to know the legal basis for processing
• Data Protection Officer: Right to contact our DPO with concerns
• Supervisory Authority: Right to lodge complaints with your local data protection authority
• Automated Decision-Making: Right to opt-out of automated processing

7.3 CCPA Rights (California Users)

California residents have specific rights under the California Consumer Privacy Act:

• Right to Know: What personal information we collect and how it's used
• Right to Delete: Request deletion of personal information
• Right to Opt-Out: Opt-out of the sale of personal information (we don't sell data)
• Non-Discrimination: Equal service and pricing regardless of privacy choices

7.4 Exercising Your Rights

To exercise your privacy rights:

• Email us at contact@newwaveapps.dev
• Use in-app privacy controls where available
• We may need to verify your identity before processing requests
• We will respond as required by applicable law
• Some requests may be subject to limitations or exceptions under applicable law

8. Children's Privacy (COPPA Compliance)

Our Services are not intended for children under 13 years of age.

• We do not knowingly collect personal information from children under 13
• If we discover we have collected information from a child under 13, we will delete it immediately
• Parents who believe their child has provided us with personal information should contact us
• For children between 13-18, we recommend parental involvement in privacy decisions
• Some jurisdictions may have different age requirements (16 in EU under GDPR)

9. International Data Transfers

Your information may be processed and stored in countries other than your own:

9.1 Transfer Mechanisms

• Adequacy Decisions: Transfers to countries deemed adequate by regulatory authorities
• Standard Contractual Clauses: EU-approved contracts for international transfers
• Binding Corporate Rules: Internal data protection standards for multinational companies
• Consent: Your explicit consent for specific transfers

9.2 Safeguards

We ensure appropriate safeguards are in place for all international transfers, including contractual protections, certification programs, and technical measures to protect your data regardless of where it's processed.

10. Third-Party Services and Integrations

Our Services may integrate with or contain links to third-party services, websites, or applications:

10.1 Common Third-Party Services

• Analytics: Google Analytics, Firebase Analytics, Mixpanel
• Advertising: Google AdMob, Facebook Audience Network
• Social Media: Facebook, Twitter, Instagram, LinkedIn
• Authentication: Google Sign-In, Apple Sign-In, Facebook Login
• Cloud Services: Amazon Web Services, Google Cloud Platform, Microsoft Azure
• Payment Processing: Stripe, PayPal, Apple Pay, Google Pay
• Communication: SendGrid, Mailchimp, Twilio
• Customer Support: Zendesk, Intercom, Freshdesk

10.2 Third-Party Responsibilities

• Separate Privacy Policies: Each third party has its own privacy policy and terms
• Limited Control: We are not responsible for third-party data practices
• Data Sharing: Information shared is subject to their privacy policies
• Due Diligence: We strive to work only with reputable third parties

11. Platform-Specific Privacy Practices

We comply with platform-specific privacy requirements and guidelines:

11.1 Mobile Platform Compliance

• iOS (Apple): Compliance with App Store Review Guidelines and iOS privacy features
• Android (Google): Compliance with Google Play policies and Android permissions
• Permission Requests: Clear explanations for all sensitive permission requests
• Platform Controls: Respect for device-level privacy settings and controls

11.2 App Store Requirements

• Privacy nutrition labels and declarations
• Data collection disclosures
• Age-appropriate design and content
• Compliance with app store review processes

12. Data Breach Notification

In the event of a data security incident affecting your personal information:

12.1 Our Response Process

• Immediate Assessment: Rapid evaluation and containment of the incident
• Investigation: Thorough investigation to determine scope and cause
• Mitigation: Implementation of measures to prevent further unauthorized access
• Documentation: Detailed recording of the incident and response actions

12.2 Notification Requirements

• User Notification: We will notify affected users as required by applicable law
• Regulatory Notification: Notification to relevant authorities as required
• Transparency: Clear communication about the nature and extent of the incident
• Remediation: Information about steps taken and user actions recommended

13. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements:

13.1 Notification of Changes

• Material Changes: Prominent notice on our website and/or email notification
• Minor Updates: Updated "Last modified" date and website posting
• Effective Date: Changes become effective as specified in the updated Policy
• Continued Use: Your continued use constitutes acceptance of the updated Policy

13.2 Your Options

If you disagree with changes to this Policy, you may discontinue use of our Services or contact us to discuss your concerns.

14. Contact Information and Data Protection

For all privacy-related inquiries, requests, or concerns:

15. Legal Framework and Governing Law

This Privacy Policy is governed by applicable privacy laws and regulations:

15.1 Applicable Laws

• GDPR: General Data Protection Regulation (EU/UK)
• CCPA: California Consumer Privacy Act
• COPPA: Children's Online Privacy Protection Act
• PIPEDA: Personal Information Protection and Electronic Documents Act (Canada)
• State Laws: Other applicable state and provincial privacy laws

15.2 Jurisdiction and Disputes

• Governing Law: This Policy is governed by the laws of the jurisdiction where our company is incorporated
• Dispute Resolution: Disputes will be resolved in the competent courts of that jurisdiction
• Severability: If any provision is found invalid, the remainder remains in effect
• Legal Precedence: In case of conflicts, the most protective privacy law applies

16. Additional Protections and Disclaimers

16.1 Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY LAW, NEW WAVE APPS LLC SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING WITHOUT LIMITATION, LOSS OF PROFITS, DATA, USE, GOODWILL, OR OTHER INTANGIBLE LOSSES, RESULTING FROM YOUR USE OF OUR SERVICES.

16.2 No Warranties

We make no warranties or representations about the accuracy or completeness of the information provided through our Services, and we disclaim all warranties, whether express or implied.

16.3 User Responsibility

You are responsible for maintaining the confidentiality of your account credentials and for all activities under your account. You agree to notify us immediately of any unauthorized use of your account.